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DENVER-Simpson Housing LLLP, a major privately-held player in the apartment arena, has hired as president and COO the former director of multifamily investment for Amstar, a private equity firm. Both companies are based in Denver.

K. Brad Broyhill will be responsible for the overall operations of Simpson Housing, with particular emphasis on the management, acquisition and development of multifamily assets across the nation. Broyhill also will be responsible for the oversight of subsidiary operations and sit on the company’s investment committee, nurturing relationships with institutional investors.

Broyhill was not immediately available Tuesday morning for comment. Simpson Housing CEO Robert Love says Broyhill’s in-depth knowledge of the multifamily market “is one of the best in the nation” and his insight into the institutional investment market will help Simpson “achieve substantial growth.”

For nine years at Amstar, Broyhill was responsible for all aspects of the firm’s multifamily investments, including underwriting, due diligence, acquisition, development, investment management, transactional structuring, construction supervision and disposition. Broyhill also was a member of the company’s senior management team and its investment committee and, prior to heading up multifamily investment, managed the company’s finance and capital market activities.

Prior to Amstar, Broyhill was with CitiCorp, first as VP of its real estate corporate finance unit and later as a VP with Citicorp Real Estate Inc. in Dallas. Currently, Broyhill is a board member of the National Multi Housing Council.

Simpson Housing LLLP is the parent company of Simon Property Group, which owns more than 20,000 apartment units in 100 complexes nationwide.

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