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NEW YORK CITY-Real Estate Media has unveiled a major initiative for 2007 tapping into one of the hottest issues in commercial real estate today: green building and sustainable development. The initiative will take place on a number of fronts with a particular emphasis on the firm’s print and conference products.

A recent study conducted by McGraw-Hill Construction for Siemens revealed that leaders of large US corporations believe overwhelmingly that green building will emerge as a prominent corporate trend over the next three years. In fact, 40% of those surveyed rank it as highly important to their organizations, and 75% cited escalating energy costs as the key driver behind their interest.

With that push evident among major user groups, Real Estate Media’s initiative will include expanded coverage, new features and special supplements as well as a targeted conference within the RealShare Conference Series. The expanded content will examine green building solutions, including planning, design and new building materials and systems, as well as cutting-edge projects and the financial implications and benefits of going green.

Specifically, Real Estate New York will add a new quarterly green building supplement to be published with the March, June, September and November/December 2007 issues. Real Estate Forum will expand ongoing coverage of the topic and add a special editorial feature in its April 2007 issue. Editorial coverage will focus on a wide range of related topics, from new products and technologies to planning, design, marketing, management and Leadership in Energy and Environmental Design certification. The RealShare Green Building Conference will take place in December 2007 in New York City.

“Green building and sustainable development already have a significant impact on the way commercial properties are designed, built, marketed and managed,” says Michael Desiato, group publisher and editorial director of Real Estate Media. “Projections indicate that this area will grow at short-term rates in excess of 50% as both government and market forces provide additional incentives for green investment. As the leading information source for the industry, we’re making a major commitment to expand our coverage of this topic and provide multiple opportunities for building owners, designers, contractors and suppliers to spotlight their contributions to sustainable development.”

Real Estate Media, a division of ALM, publishes GlobeSt.com and GlobeSt/RETAIL in addition to the products mentioned above. REM also produces Real Estate New Jersey and Real Estate Southern California magazines as well as targeted e-newsletters covering various aspects of commercial real estate.

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