X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

NEW YORK CITY-Leather goods and accessories retailer Coach Inc. will open its first concept boutiques in New York and Los Angeles this fall when it unveils Coach Legacy, an “intimate new store design” to showcase the brand’s more innovative products.

The 1,200-sf stores on Robertson Boulevard in Los Angeles and Bleecker Street in New York’s Greenwich Village will feature limited edition items in an intimate boutique environment designed to drive interest in the brand by attracting more upscale, fashion-conscious consumers, the company says.

“With these concept boutiques, we will be entering new territory for the Coach brand, essentially allowing us to see how far we can take Legacy as a stand-alone concept,” Reed Krakoff, president and executive creative director of Coach, says in a statement. Krakoff says the boutiques will be designed to appeal to trendsetters and style innovators who can fuel excitement about the brand.

Lew Frankfort, chairman and chief executive officer of Coach, Inc., says in a statement that the intimacy of the smaller boutique environment will allow the stores to serve as “laboratories” where the firm can focus on its most innovative products and pilot emerging collections as part of the brand’s evolution.

“The new Legacy concept boutiques will provide a different take on Coach, conveying the intimacy of the brand and giving us the opportunity to expand our appeal with our more sophisticated consumer, as our limited edition product becomes a more important part of our offering,” he says.

Coach already has 25 Legacy shops within its existing stores but no stand-alone boutiques. The firm said it plans to expand its Legacy shops to 10 existing stores worldwide in fiscal 2008.

The new concept stores, designed by the Coach Architecture Group, will feature cream and mahogany awnings and a new horse and carriage logo on the exterior and have an interior designed with wood floors, Venetian plaster and white-painted panel walls. Displays built of natural wood with polished bronze finishes will highlight an array of Coach items, including handbags, accessories, outerwear, footwear, jewelry and fragrances.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.