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NEW YORK CITY-Stroz Friedberg LLC has leased 32,543 sf at 32 Avenue of the Americas. The 1.2-million-sf Tribeca office building will serve as the consulting and technical services firm’s New York headquarters. It also has locations in Los Angeles, Boston Minneapolis and Washington, DC.

Stroz Friedberg is currently located at 15 Maiden Ln., a facility the firm has outgrown, according to Cushman & Wakefield’s Danielle Zimbaro, who represented the firm. It will relocate by August to the 27-story Rudin family-owned building.

The partial-fourth-floor lease extends for 10 years and six months, and the agreed upon rental rate was not disclosed. According to Rudin Management’s website, the class B building is 97% leased at an asking rental rate of $44 per sf.

“We’re delighted to welcome Stroz Friedberg to a building that has become synonymous with cutting edge media and technology driven companies,” says Bill Rudin, president of Rudin Management Co., the family’s operating division, in a statement.

C&W’s Zimbaro and Glenn Markman represented Stroz Friedberg; while Rudin was represented in house by Robert Steinman.

The services firm, which started in 2000, will join Bartle Bogle Hegarty, Clear Channel, RAI Corporation, T-Mobile, T-Systems, Qwest and MCI in the facility.

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