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REDMOND, WA-Neil Fiske, the chief executive officer of Limited Brands’ Bath & Body Works, is leaving the company to take up the president and chief executive officer role at Eddie Bauer, starting July 9. He replaces Howard Gross, who has served as interim chief executive officer since February.

Fiske was at Bath & Body Works for four years. During that period, the Columbus-based chain saw annual revenues grow from $1.8 billion to nearly $2.6 billion, and same-store sales reversed yearly declines.

Fiske is joining 367-store Eddie Bauer in a time of transition for the outdoor-apparel retailer. The company is in the midst of a turnaround, and earlier this year Eddie Bauer shareholders rejected a proposal by private-equity firms Sun Capital Partners Inc. and Golden Gate Capital to acquire the retailer for about $614 million. Eddie Bauer remains traded on the Nasdaq.

Sales-wise, locally based Eddie Bauer reported a strong first quarter last month, when same-store sales jumped 9.5% year over year and total revenues rose 10%, to $214 million. However, the company still posted a net loss of $44.8 million.

Prior to his Limited tenure, Fiske spent 14 years at Boston Consulting Group, analyzing the consumer goods and retail sectors. He is also author of the book “Trading Up: The New American Luxury.”

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