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When Simon Wasserberger of CB Richard Ellis began marketing 7 World Trade Center for Silverstein Properties two years ago, talk of the building’s green features generally elicited the same response from prospective tenants. Heads nodded, eyes glazed and talk quickly moved on to presumably more important questions like square footage, or the view of the Hudson River. Several months ago, however, Wasserberger, a senior vice president with CBRE, noticed a major sea change occurring.

“Almost overnight, corporations started initiating the conversation and asking about green very early on,” he says. “People had been paying lip service to the concept of green building before but suddenly it became a real corporate value. It reached an inflection point.”

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