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Just about everyone is aware of the green movement. A topic that a few months ago was the domain of environmentalists and the science community is now common parlance at the dinner table; in popular movies (thank you, Al Gore); and even TV commercials for car-rental firms. The real estate industry has certainly embraced the movement, and well it should, given the historically high levels of greenhouse gas emissions that can be traced to the assets we own and manage. But I wonder if the ranks of real estate organizations reflect the level of commitment we truly need in order to make the solution our own. Are we too reliant on the architectural and design community for our sustainability solutions? I believe that if we truly want to lead in this endeavor, we need to invest aggressively in developing the educational programs and in-house talent necessary to embrace this crisis and pave the way to an integrated, organic solution. We need to own our environmental solutions.

Tony LoPinto is CEO of Equinox Partners, an executive search firm specializing in the real estate industry, and parent company of SelectLeaders. The views expressed in this article are the author’s own.
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