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JERSEY CITY-Specialty grocer Morton Williams is set to open its first location outside of New York, GlobeSt.com has learned. The company has leased 30,000 sf at the Lefrak Org.’s Newport mixed-use community on this city’s Hudson River waterfront, a location that will be its largest supermarket to date.

Morton Williams has signed a long-term lease at the Newport River Market, an outdoor shopping area consisting of about 50 stores. The shopping center itself is part of Newport’s planned expansion along River Drive, which is expected to become the community’s main shopping street.

Alan Schmerzler of Cushman & Wakefield Retail Services represented Morton Williams, and Michael Stone of the same firm represented landlord Lefrak. Terms of the signing were not disclosed.

“Newport offers Morton Williams the demographics and customer base for its first New Jersey store,” says Schmerzler, a senior director at C&W Retail Services. “The larger size of this store will allow them to offer residents high-end gourmet shopping.”

Morton Williams will join such names as Starbucks, Cosi, Target, Modell’s, Duane Reade and Linens & Things, among others, at Newport. Started in 1986, Newport now adds up to 11 million sf of office, residential and retail space on 600 waterfront acres. The community has a residential population of about 10,000, and a daily work force population of more than 20,000.

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