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NEW YORK CITY-The Lam Group, a hotel and real estate development firm owned by John Lam; Lam Generation; and Salisbury, MD-based Marshall Management Inc., a mid-sized hotel management company, have signed agreements designed to help the two development companies accelerate their planned development in New York City. Under terms of the agreement Marshall Management will provide consulting for “back of the house” operations as well as consulting services for pre-opening activities.

The “back of the house” operations include accounting, property-level strategic marketing planning, analysis of operating results and making periodic property visitation/reviews. The consulting services for pre-opening activities include planning and marketing, as well as assist in training and hiring. The company currently is underway in a search to find the key property-level executives for three hotels.

“We are accelerating our hotel development in New York City,” says John Lam, chairman and CEO of the Lam Group. “As a result, we realized that we needed additional hotel management expertise to back us up in the administrative area.

Rick Day, SVP of sales and marketing at Marshall, tells that there is not a time limit on the company’s agreement, adding that they anticipate a long and prosperous relationship with the Lam Group. The agreement initially covers two hotels currently under construction by the Lam Group. The hotels include a mid-rise, 150-room Four Points by Sheraton in Soho, which is expected to open in the fourth quarter and a mid-rise, 150-room Fairfield by Marriott in Long Island City, which is expected to open by year’s end. For Lam Generation, Marshall will operate a mid-rise, 160-room Hampton Inn in Soho. The hotel is expected to open in October.

“We reviewed a number of management companies and chose Marshall Management because of their depth of experience in mid-market hotels in urban markets, expertise in pre-opening support and proprietary management systems,” Lam says. “We will continue to manage the ‘front-of-the-house’ activities, but believe we will now be a much stronger operator with this additional support. Should we sell any of these hotels, it is our intent to continue to operate them under long-term management agreements.”

Mike Marshall, CEO of Marshall Management, says “both development companies have well-established reputations, having built approximately 20 hotels, primarily in New York, in the past eight years,” he says. “Our firm brings an experienced team and the infrastructure to comfortably provide these specialized services, as well as take on other consulting assignments for these two companies.”

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