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LOS ANGELES-Daum Commercial Real Estate Services, a regional brokerage that dates back to 1904, has affiliated with the Oncor International network as part of a series of strategic initiatives in which the firm is expanding its service lines. Daum formerly was affiliated with GVA, which is now an affiliate of the locally based Charles Dunn Co.

Michael Nubel, president and chief executive officer of Daum, calls the Oncor affiliation “a core component of Daum’s strategy as we expand to new markets and offer a broader service profile.” Steve Pearson, Daum’s chief strategy officer, tells GlobeSt.com that through the recent rebranding and expansion efforts at Daum, the company continues to build on its heritage as an industrial brokerage but has steadily been expanding in the office arena and is focused on other service areas as well.

For example, Pearson says, “we really want to coordinate and grow our investment brokerage business and also our property management business.” Daum’s property management portfolio stands at about two million sf and the immediate goal is to increase that into the range of four million sf to six million sf.

Part of the expansion into investment and property management will be recruiting new people in those specialties, according to Pearson. “We believe that there are a lot of good growth opportunities on the commercial side throughout all of the areas where we have offices, and we are making sure that we stay focused on talking with quality people because we think we have a platform that will suit them,” Pearson says.

Pearson says that the focus on expanding other service areas while continuing to build on its existing strengths is one of the initiatives the company identified last year in strategy planning sessions focusing on where the company is and where it wants to go. With the new Oncor affiliation, he says, Daum is now part of a group of “good, strong regional companies” that are Oncor affiliates up and down the West Coast.”

Daum has 11 offices throughout Southern California and Arizona, a region where the business available to industrial and office brokerages is likely to continue growing for some time, Pearson observes. He points out that with 16 million shipping containers a year coming into the local ports and with that 16 million predicted to increase to 30 million, the demand for industrial space is bound to remain strong.

Pearson says that having a network affiliation is more important for a regional firm like Daum today than it might have been 20 or 30 years ago because of the changes in how and where the company’s clients do business. “We deal on a daily basis with clients who are right here in our marketplaces, but 20 or 30 years ago they were focused primarily on the regional economy here, the labor base here, the materials sourcing here and suppliers here. The drivers of their businesses were mainly regional.”

Now, however, Daum’s clients are just as likely to be looking nationally and internationally at the economy, labor, materials sourcing and other drivers of their businesses, Pearson points out. “It’s important for us to be able to put them in touch with resources in other areas in order to be a problem-solver and a solution-provider for real estate as an asset category,” he says.

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