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CHICAGO-The folks of Liberty Property Trust have embraced green, and it’s not just because it is the right thing to do. “We will not build an office building that does not embed sustainable features.” With that bold statement, John S. Gattuso, Liberty’s senior VP of urban and national development, summed up the REIT’s commitment to a packed room of attendees at GreenBuild, the US Green Building council’s conference taking place at McCormick Place, here.

But in the seminar, focused on building the business case for sustainability, Gattuso cut to the heart of green building for any profit-based organization.

The soft benefits are key, he said: “Branding, reputation and doing the right thing are all ample justification for our company.” But there are four “cold, hard benefits” that the business community must also embrace, and he used three prominent Liberty projects–the 1.6-million-sf Comcast Center in Philadelphia; the 283,000-sf Plaza at PPL Center in Allentown, PA; and One Crescent Plaza, a smaller office asset at the Philadelphia Navy Yard–to back the case for each. In all three cases, he noted, the following are true:

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