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SANTA ANA, CA-RiverRock Real Estate Group has expanded its property management and leasing portfolio to 8.5 million sf with the addition of more than 500,000 sf of commercial properties in the Coachella Valley that the company has added through a joint venture with Wilson Johnson Commercial. Wilson Johnson Commercial will now be known as Wilson Johnson RiverRock and will operate from its main Palm Desert office at 45445 Portola Ave. with Coachella Valley real estate industry veteran Brian Strahl in charge of the region.

The agreement expands RiverRock’s geographic reach into a new Southern California market, notes John Combs, founder and principal of RiverRock. The area serviced by the new joint venture will include La Quinta, Rancho Mirage, Indian Wells, Palm Desert and Palm Springs.

According to Scott Wilson, founding partner of Wilson Johnson Commercial, the firm “strategically decided to expand our property management offerings at the request of our clients.” Combining the Wilson Johnson platform with RiverRock “will bring a new level of management expertise to the Coachella Valley,” he says.

Strahl is a seven-year local resident of Palm Springs who has been active in the real estate community throughout that time. Before moving to Palm Springs, he lived in San Francisco, where he worked for a San Francisco-based law firm.

The joint-venture announcement follows RiverRock’s August 2007 formation of a joint venture with Alamo, CA-based retail investment and development firm Alamo Group and Dudum Investments. That joint venture, known as Diablo RiverRock Inc., handles management and leasing for approximately 1.5 million sf of retail and restaurant properties located throughout Northern California, the Pacific Northwest and Nevada.

Combs comments that through the two joint ventures, RiverRock has “more quickly expanded our service brand into new markets, following both our client base and bringing a new level of service to our partner’s clients.” He says that the joint-venture expansions continue RiverRock’s efforts to “create a premier service organization that delivers a well-trained, client-centric level of management services.

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