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[IMGCAP(1)]RICHARDSON, TX-Winston Capital Corp. and L&B Realty Advisors today are breaking ground on Brick Row, a $140-million project of mixed-use urban space with a DART light-rail station as its anchor. The 30-acre development has been seven years in the making.

By month’s end, Winston Capital will have 140 townhouse lots ready to turn over to David Weekley Homes. The first units will deliver by early fourth quarter. In sync with the 10 acres of townhouse construction, Winston Capital will build three multifamily buildings, totaling 500 units, and incorporate 36,000 sf of retail and 10,000 sf of office into the project at 111 E. Spring Valley Rd. The first retailer to jump on board is Dunkin Donuts, which will put its flagship urban format into a 2,000-sf build-to-suit at the hard corner of Spring Valley Road and Greenville Avenue.

“This is not density for the sake of density,” Chris Ray, assistant vice president of Dallas-based Winston Capital, explains to GlobeSt.com. “It’s density for urban use and sustainability.”

Ray says city leaders agreed to pare Spring Valley Road to two lanes so pull-in parking spaces can be provided on both sides of the street. He says the vision is to line sidewalks with boutique local shops, well-known restaurants and prominent retailers, all brought to the project by the developer’s leasing team, the Weitzman Group of Dallas. [IMGCAP(2)]Two freestanding buildings, with 20,000 sf, will be topped off with second-floor office space while the remaining 16,000 sf retail will be part of the apartment buildings.

Winston’s timeline calls for the 22-acre phase one to be 100% done in 2010, including the two-acre park and hike and bike trails. Ray says phase two will consist of two 50-unit condo buildings along the creek and the third phase could be an additional 200 condos, but that’s tentative and “a couple years down the road.”

BGO Architects Inc. of Dallas designed Brick Row. The Huffman Group, also from Dallas, will be prepping the site, putting in infrastructure and readying the townhouse lots for the homebuilder. Brick Row’s general contractor has yet to be selected.

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