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ATLANTA-Rob Couch has been named president of Lane Management LLC, the property management subsidiary of multifamily real estate company Lane Co.

“It is a great opportunity and a challenge I welcome,” Couch says. “I very much look forward to bringing continued success and satisfaction to owners and investors, residents of Lane-managed assets and Lane Management’s associates.”

Couch was previously president of Centrum Management LLC, which did not comment on the move. He also held high-level positions at Insignia Management Group, Western National Property Management, Related Management, Balcor and Ram Partners. “Rob brings over 30 years of leadership, property management, development, construction and acquisition experience,” said Lane Co. CEO Bill Donges in a released statement. “He has demonstrated an understanding of cost control, market forces and third-party management, and knows how to create owner value via established goals and objectives.”

Dan Haefner, CIO of Lane Co. and president of Lane Asset Management, had been serving as interim president for several months before Couch’s appointment and will return to his primary responsibilities. Lane Co. specializes in apartment and condominium development, investment, property management, construction, asset management, marketing and sales.

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