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SMITHFIELD TWP., PA-New York City-based Cushman & Wakefield has been tapped to market the Synchrium Group’s Penn Regional Business Center, a multi-phase project which the developer says will eventually reach 3.5 million sf. PRBC is reportedly the first development planned in conjunction with a partnership touting northeastern Pennsylvania as a center for backup operations in the event a terror attack or other catastrophe hits the New York City region.

“This region of Pennsylvania is an ideal business continuity and data center location,” says Tony Marano, CEO of the Americas for C&W, in a prepared release. “Synchrium’s commitment to excellence positions the PRBC as a real player for the New York financial services market, which is a real win for the state of Pennsylvania and for corporations looking to offer their employees an extraordinary quality of life in the beautiful Pocono Mountain region.” Some 40,000 professionals commute daily from the region to New York City, according to the release.

The PRBC is designed to comply with all federal recommendations for business continuity for New York City and New Jersey-based firms. These guidelines include a location between 50 and 125 miles from a main operation, dual fiber pathways and a dual power supply. In addition, the backup facility must use a different power grid and watershed than the main operation. Jeffrey Barker, senior director at C&W of Pennsylvania, tells GlobeSt.com that initial target tenants include “financial services companies seeking to comply with business continuity concepts outlined in the Federal Interagency White Paper, technology companies and other Fortune 500 companies with intensive data center use.”

However, Donald DePete, COO of the Synchrium Group, tells GlobeSt.com that as a business continuity center the PRBC represents “an ideally suited location for New York City metro area firms and western New Jersey firms,” but it also offers flexibility “both in design and technical specification to accommodate prospective tenants from all other regions and vertical markets as well.”

The lining up of a fiber-optic network provider cleared the way for the project’s eventual groundbreaking, as reported last June by GlobeSt.com. Synchrium says the project’s first two buildings, the Route 209 Campus and the Route 447 Campus, will feature 271,290 sf and 100,000 sf, respectively, on routes 209 and 447 in Smithfield Township. Each building will offer Tier 3 data center capabilities, upgradeable to Tier 4 specifications, as well as optional class A office environment and amenities, according to the release. Interiors at this build-to-suit project will be finished to user specifications.

The PRBC represents the flagship development for the Synchrium Group, which is affiliated with LTS Builders. Larry Simon is chairman and CEO of both the 32-year-old LTS and Synchrium, which is focused on developing data center and office environments for business continuity.

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