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SAO PAULO, BRAZIL-JE Robert Cos., based in McLean, VA, has hired two directors to run offices in the Latin American market. The company has brought on Sergio Hernandez to head an office here, and Roberto Perroni as director and head of the firm’s new Sao Paulo, Brazil office.

Hernandez was previously the SVP and national sales director for GE Capital Solutions Mexico, involved in the management of more than $3.2 billion in assets and executing more than $2.8 billion in deals with corporate and middle-market companies in a variety of sectors. He will report to Marcelo Horcel, the company’s managing director of Latin American Investments.

“Mexico is a good market, there’s much growth and opportunity, with a growing middle class,” he tells GlobeSt.com. “The industry here is evolving, and becoming more institutional in terms of the players and how investments are done. Mexico is a little more mature than Latin America, so it’s a little more challenging coming in where other players are more established.” He says one largely underserved market is multifamily.

Perroni was formerly the superintendent director of Camargo Correa Desenvolvimento Imobiliario SA, where he transformed the company from an asset management firm to one of the most successful commercial real estate investors in the country. He also says Latin America has a very strong market, especially in multifamily, where vacancies have dropped to the low teens. “The demographics are very interesting when contemplating new projects, you have an increasing population that is leaving their parents’ home and looking to buy or rent. It’s a population that will be going crazy in the next 10 years,” he tells GlobeSt.com.

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