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MILWAUKEE-Lauth has dramatically increased its plans for a mixed-use property going up next to the Bradley Center, home of the city’s basketball and hockey teams. In December, the developer announced plans for a $70 million, 200,000-sf retail project, but recently the company has released a concept drawing that can accommodate more than 500,000 sf of retail on 12 acres, as well as two towers that could be added for condos and/or offices. The projected cost is now more than $100 million, says a spokesman.

The new concept includes space for major anchor tenants, junior anchors and small shops, as well as a parking garage as well as space for dining and entertainment venues. Larry Evinger, FVP of retail, says they would like two anchors, “standard kind of retail,” which could include a movie theater if anyone is interested. “We have no deals with any tenants, the sketch is relatively new. We’ve marketed this concept, there a lot of companies who want to take a look at it,” Evinger tells GlobeSt.com.

The sketch also includes two towers with an unidentified amount of space, that are not part of the 500,000 sf, Evinger says. These will be tall towers, where the project could incorporate another block north of the Bradley Center, put in to meet potential demand, he says. “When we first looked at the space, we looked at it as a small project, but then we started seeing what’s happening around there. There have been a lot of new restaurants that have come into this area of downtown, and a lot of proposals for offices and hotels. There’s been some slowdown of condo sales, but we are still excited when we saw that there’s 5,000 new condo units that are on board, built and sold in the downtown,” Evinger says.

He says the company is meeting with city staff and aldermen over the next two-three months, and will present a more detailed plan after that. “We want to make sure we have input, and get retailer attention,” Evinger says.

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