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GLOUCESTER TWP., NJ-Stanbery Development has launched construction for the Shoppes at Cross Keys, a 120,000-sf lifestyle shopping center on 24 acres. The site is at a newly created interchange of Berlin-Cross Keys Road, also known as County Road 689, and the Atlantic City Expressway in South Jersey. The cost of the project hasn’t been released.

Slated to open in Sept. 2009, the center’s tenant roster will feature such names as Banana Republic, Ann Taylor Loft, Coldwater Creek, Chico’s, Jos. A. Band and White House Black Market. Also signed on to date are Select Comfort, Lane Bryant, T Mobile, New York & Co., Justice, Rack Room Shoes and Bensi Italian Grill.

“I support it 1,000%,” said Gloucester Twp. Mayor Cindy Rau-Hatton at this week’s formal groundbreaking. “It is an exciting opportunity for our community, and it will also provide much-needed job opportunities and economic growth. It includes a number of stores and restaurants that are welcomed.”

P. Jon Meyer, a founding partner of the Columbus, OH-based Stanbery says that “retail development has been expanding dramatically along Berlin-Cross Keys Rd. because of the location halfway between Philadelphia and Atlantic City. But there has been little to satisfy shoppers that are looking for better apparel and dining. We’re excited to fill that niche.”

Harvey Sternberg, a local businessman who owns and is developing several outparcels surrounding the site, including Bertucci’s Italian Ristorante and Texas Roadhouse units, says that “there is a lot of traffic and there are a lot of people.” The Shoppes at Cross Keys trade area numbers more than 310,000 residents and a daytime workforce population of about 85,000.

The start of construction for the Shoppes at Cross Keys comes just as Stanbery is wrapping up another New Jersey project, the 113,000-sf Shoppes at Flemington to the north in Hunterdon County. That project is now slated to open in early September.

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