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los_upshaw_windsor.jpgFrom Left: Upshaw, Weckstein, NesbittWindsor Hospitality Names Bill Upshaw COOSANTA MONICA, CA-Windsor Capital Group, the parent of Windsor Hospitality Group, has named Bill Upshaw as the company’s new chief operating officer. Most recently, Upshaw was vice president of operations with Benchmark Hospitality, where he managed an operating portfolio or four- and five-diamond level private resorts. He has spent the last 25 years with Marriott, Barcelo-Crestline, Highland Hospitality and Benchmark, among others.

According to WCG founder and CEO Patrick Nesbitt, the company’s naming of Upshaw as COO comes as WCG, over the last several months, has sharpened its focus in an effort toward “maximizing our efficiency on all levels.” Nesbitt says in a statement, “Given the current economic conditions, we believed it was necessary to hone our attentions on operational efficiency. The time has also come to enhance our sales and marketing programs while putting more emphasis to our e-commerce capabilities.”

Upshaw, who was introduced by Nesbitt and his longtime associate Lou Weckstein at Windsor’s recent quarterly board meeting, started his hotel career with Marriott International Hotel Corp. For more than 10 years he worked primarily in food and beverage as restaurant manager and food and beverage director. From there, he became food and beverage director with the Mariner Corp., which was a hotel owner/operator franchisee that operated under Marriott, Hilton and a number of other major flags.

After Mariner, Upshaw worked for the Durbin Cos., a private, family-owned owner/operator of branded franchise hotels, much like Windsor. Durbin’s founder was Jim Durbin, who was president of Marriott International for 25 years. During his eight years with Durbin Cos., Upshaw helped grow the portfolio to 22 hotels. When it merged with Crestline Hotels, Upshaw started as regional vice president and later became senior vice president. During his time with Crestline, its portfolio grew from 32 to 69 properties.

According to Upshaw, Windsor’s strategy will “continue to consider new development opportunities and existing assets that can be repositioned with the right strategy for each.” As a new focus, Windsor will endeavor to grow its management business, he adds. He describes Windsor’s properties as “well-capitalized and positioned to be leaders in their various markets,” adding that, “Our brand flags, in turn, position us to fare well in the economic uncertainty some forecast for our industry in the next couple of years.”

Windsor Capital Group is a commercial real estate acquisition, development and management firm. Its Windsor Hospitality Group hotel portfolio includes 32 brand name hotels it owns and/or manages in cultural hubs throughout the country, including Greater Atlanta, Seattle and Detroit. It is the largest private franchisee of the Embassy Suites brand.

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