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Trammell Crow Co. leaves little doubt about its view of technology. It describes its proprietary web-based platform as its “central nervous system.”

It’s called ELITE–short for software that enables its Entrepreneurs to Leverage Information, Technology and Expertise. The Dallas-based commercial real estate firm, an independently operated subsidiary of CB Richard Ellis Group, uses ELITE to process about $10 billion in active acquisition and development projects.

GlobeSt.com asked Jim Groch, the company’s West Conshohocken, PA-based chief investment officer and president of funds and investment management, to discuss the platform and its impact on the company.

GlobeSt.com: What were your primary objectives for ELITE?

Groch: Our objectives were:

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