Fults Makes It Official: Opens New CRE Shop

DALLAS-Looking to carve out his own legacy, Tracy Fults is raising the flag on Fults Commercial, following in his late father’s footsteps to be an independent operator in a marketplace of corporate-owned CRE shops. In professional circles near and far, it’s considered a badge of honor to have been groomed in the original family shop.

Fults left a senior director’s post with Cushman & Wakefield of Texas Inc. earlier this summer, triggering rumors that the well-liked broker was planning to resurrect the family name on a CRE shingle. “It’s almost an experiment,” Fults tells GlobeSt.com. “Cushman & Wakefield is a great shop. It’s an international powerhouse, but I’m glad to be on my own and nimble.”

Fults Commercial is starting in a leased office in the Colonnade at 15305 N. Dallas Pkwy., with the founder and one assistant piloting the plan. “I’m talking to a couple mid-level super stars and 20- to 25-year guys and gals,” Fults says, “and to several owners and several tenants.”

As he builds his team, Fults says the first six months will be spent on landlord representation and then expand to the tenant side and investment sales. “But, that could change rapidly. It’s a good time in the cycle with it being slow now. There should be some opportunity,” he adds, explaining the plan will be kept flexible. “In a changing market, changes will be made. It’s a good opportunity for me to pick up some business.”

Recognizing that he’s feeling his way, Fults says he is fixed on creating a shop with “a dedicated focus” to clients while having fun and allowing everyone in the operation to profit. The 46-year-old grew up in the business, learning his tricks of the trade and people skills from his late father, Jerry Fults, who could be seen a motorcycle and later in black tie on the same day.

Fults has his own banner career to support him, including being instrumental in bringing Comerica’s headquarters to town. But, he hasn’t forgotten his roots and his father’s training. “He taught me to have a high level of integrity, deliver quality service and do it in a kind and persistent manner,” Fults says.

Fults Co. alumni represent the Who’s Who in the brokerage business, with their own website as reminder of their upbringing and the badge of honor that they proudly wear. “Let’s hope we can repeat that,” says the son of a Dallas legend, who’s armed with a shop motto–”powerful heritage, proven results”–as a deal point.