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DALLAS-With a new leasing team to lead the plan, the owner of Beckett Plaza is going to re-brand the 75,481-sf Beckett Plaza and redress the entire interior as plug ‘n play space. The long-time empty building’s new moniker is Tollway Connection, playing off its freeway-fronting location in North Dallas.

Leading the charge will be a Dallas-based Stream Realty Partners LP team, which was up against eight other brokerage firms for the plum assignment from locally based Beer Wells Real Estate Inc., the asset’s manager and part owner of the class B-plus building at 15850 N. Dallas Pkwy. In the final face-off, Stream’s senior associates Benjamin Hautt and Heather Shover and associate Tommy Nelson wrestled the assignment from a Cushman & Wakefield of Texas Inc. team.

When this month ends, the two-story office building will have an additional 450 furnished cubicles to go along with office nooks of its long-time tenant, Beckett Media LP, which moved out in August 2006. “We’re meeting the demand of plug ‘n play space that we’re seeing in the marketplace,” Shover explains to GlobeSt.com. “It’s always been an attractive draw, but we’re seeing more deals. We’ve seen 20,000 sf to 80,000 sf looking for plug ‘n play.”

The empty building is one of the largest blocks of contiguous open space along the Dallas North Tollway, south of Texas 190, according to Shover. The search, like before, is focused on finding one tenant to re-light the building, but Shover says that the interior change will mean the space can be readily divvied to make leases as small as 20,000 sf part of the lease-up equation. The quoted rates range from $18 per sf to $20 per sf plus electric. In addition, the building has an 11,000-sf first-floor warehouse area, with air conditioning, 20-foot clear heights and four dock-high doors.

“For a 75,000-sf user, there aren’t many places on the tollway where they can have their own identity, security and their own building with prominent signage and visibility,” Shover says, pointing out it’s listed as a B-plus building, but its dynamics “bring it to a class A feel.”

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