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ATLANTA-The 191-room Wyndham Midtown Atlanta has been reflagged as Hotel Midtown, with Los Angeles-based Luxe Worldwide Hotels selected to exclusively represent the hotel located at 125 Tenth St. NE. The privately held company represents more than 200 independently owned and operated hotels around the globe.

Even with the new name and logo, John Dewberry, chief executive of the building’s owner, Dewberry Hotel Co., said in a prepared statement that it is “business as usual while the team and I explore potential renovation, design and operational changes.” Executives at Dewberry were unavailable for comment late last week on the reason for the management change.

A spokesperson for Wyndham International Inc. was only able to confirm that the hotel is “no longer in the Wyndham hotel system.” Dewberry acquired the Atlanta hotel from Dallas-based Wyndham International Inc. in 2003 for $21.7 million, and Wyndham continued to manage the property until earlier this month.

The 11-floor hotel includes 5,388 sf of meeting space, a Cuban cuisine restaurant and amenities including an indoor lap-sized swimming pool, Jacuzzi and fitness center. It is located in Historic Midtown Atlanta in close proximity to the High Museum of Art, Piedmont Park, the Fox Theatre, Symphony Hall, Georgia Tech and Federal Reserve Bank.

“Though not a prototype for future Dewberry luxury hotels, the redesign and repositioning of Hotel Midtown is being carefully considered, with tentative plans to update the guest rooms and suites while maintaining it’s gracious, classic look,” says Dan Beeson, a spokesman for Dewberry. “It’s a commitment to innovation and quality Dewberry will take to the next level as the Dewberry Hotel brand unfolds.”

The hotel company, an affiliate of Atlanta-based Dewberry Capital Corp., has plans to open ten luxury properties over the next years, “initially targeting key gateway cities such as Washington, New York, San Francisco and Chicago, as well as high-profile secondary markets like Charleston, South Carolina,” according to a release.

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