X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Michael Desiato is Incisive Media’s vice president, real estate.

NEW YORK CITY-Last year, I noted that 2008 would be a pivotal period for commercial real estate and that there could be rough waters ahead.

Well, 2008 was one hell of a year! Our headlines have said it all, from the fed’s seizure of Fannie and Freddie to the demise–in one form or another–of Lehman, Merrill and WaMu. It’s tough to feel good about the commercial real estate market right now, and any predictions of a recovery are little more than whistling in the dark.

One thing is true: There are more questions than answers. Big questions, such as: Who will survive? What will the landscape look like when the debris is cleared away? For those firms with the vision to see long term, it’s critical to adapt strategies that will prove their relevance through the downturn.

There is a choice every business must make in a downturn. Be a deer in the headlights or seize the opportunity to grow. We choose the latter. Incisive Media’s real estate group chooses to solidify our position as a vital marketing tool and play a critical role in helping decision-makers grow professionally and improve their businesses.

In 2009, our evolution will continue as we launch a networking web-event series; an online products-and-services directory; a lead-generation-and-consultant exchange; data; video; and audio. These multiple services and marketing opportunities will equip you to thrive through what may prove to be the most difficult economic period of your business lifetime.

Good luck in this tough market and have a happy and healthy New Year.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

GlobeSt. APARTMENTS SPRING 2021Event

Join 1000+ of the industry's top owners, investors, developers, brokers & financiers at THE MULTIFAMILY EVENT OF THE YEAR!

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.