Thank you for sharing!

Your article was successfully shared with the contacts you provided.

We don’t see much data out there on the sales figures of Apple Stores. But a Barron’s article (via Seeking Alpha) quotes an analyst saying that same-store sales at the computer giant’s 250 stores dropped 17.4% year over year in December.We find this odd, considering that in its latest quarter, Apple posted record revenues and profits. It seems they sold more computers, iPods and iPhones than ever.So what’s going on here?The article says that traffic at the stores was only down 1.8% Are people just going into these ultra cool stores just for the experience and not purchasing anything? Were Apple’s stores just intended as marketing vehicles in the first place?Maybe people are just buying Apple’s products at other retail outlets where things are lower priced.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.