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DALLAS-A close to three-year acquisition frenzy along with continued expansion plans prompted leaders of property and asset management company Consolidated American Services Inc. and subsidiary Riverstone Residential Group to consolidate under the CAS Partners brand. The company’s letterhead, business cards, website and marketing collateral has the new name and logo.Under the new branding, Riverstone Residential will retain its name. Other divisions are CAS Financial Advisory Services, CAS Insurance Services, CAS Construction Management Services, CAS Utility Services, CAS Credit Services and CAS Purchasing Services.CAS Partners CEO Toni Portmann tells GlobeSt.com that new branding plans were launched almost the same day she took the leadership reigns at locally based Consolidated American Services in late October. After taking a look at the six companies that had been acquired since 2006, “the first thing I said was it all needs to be branded,” she comments. “We wanted a consistent look and feel so when clients looked at this, they understand they’re looking at a single company, with a single point of contact.”Portmann explains the CAS Partners name was an outgrowth of the already-known Consolidated American Services brand. “American” was dropped, however, in anticipation of possibly doing business in other countries. Furthermore, adding “Partners” to the name took into account the acquired businesses and the executives running them.The new name also provides room for more partners to come on board. During the past year, CAS Partners acquired Realty Management Inc. in Las Vegas and HSC Real Estate Inc., located in Seattle, WA and Portmann says the company wants more. “Our design is to grow organically through continued investment and acquisition,” Portmann explains.Future plans for the company involve “rounding out our business services and adding to our footprint in the vertical market segment,” Portmann says. CAS Partners is examining the affordable industry as a potential target for corporate acquisitions. Other niches under consideration include student, military and senior housing.”This new branding and platform is perfect for additional acquisitions,” Portmann comments. “We’ve created the framework to allow for that integration.”

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