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DENVER-A new online marketplace for commercial real estate is up and running which allows brokers and owners worldwide to post and view commercial properties for sale or for lease anywhere in the world for free. Only those companies posting properties–for lease or for sale–need to register. The website is designed to fill a space not served by the likes of CoStar and LoopNet, which currently dominate the listings landscape.

One of the co-founders R. Brian Watson is a former broker with Cushman & Wakefield, and the founder and current president of Denver-based Northstar Commercial Partners–a buyer of commercial real estate. The other founding partner is Gabe Uhrig, who founded Interval International, the timeshare exchange company.

Watson tells GlobeSt.com the two developed the idea a little over a year ago and built the website from scratch with their own funds before taking on “several different private capital partners” to help bring the offering to market. The goal, Watson says, is to make leasing and selling CRE more efficient and also to provide a forum for current and prospective property owners to connect directly with brokers, lenders, equity sources, and property insurance companies.

“We are here to support owners and brokers by providing them a one-stop shop for marketing, debt quotes and insurance quotes” he tells GlobeSt.com. “It’s basically a global forum for CRE owners, users and brokers and their clients and service providers. This is the culmination of my knowledge as investor and broker put under one tent for people to access.”

Unlike GlobalBroker.com, CoStar and LoopNet both require a cash outlay to list properties and view all or detailed listings. CoStar also is more limited in its geographic reach, only listing properties in the US, UK and Paris, France. In addition, neither appears to offer a similar one-stop shop for marketing properties offline as well as online as globalbroker.com does by offering, for a fee, services such as property and building signage, and printed marketing flyers in addition to online services such as property website design. Like CoStar, the website also offers financial modeling and buyer and tenant databases.

“[CoStar and LoopNet] are fantastic databases for what they do; they provide a great service, but we don’t perceive them as competition,” Watson explains. “CoStar is more research and data driven. We are different in that we are a free site connecting owners, brokers and users worldwide without any type of registration or fee. Second, we are the first site to specialize in providing the for-sale-by-owner and for-lease-by-owner community all the different marketing materials or outreach they need, from flyers to signage to multimedia overviews.”

While it may sound as if owners are being empowered not to utilize brokers, Watson says that’s not the case. “Brokers are always looking for sale-by-owner properties; they are hard to find because [those sellers] don’t use any of the normal traditional listing sites. So we’re not competing with brokers, we’re providing them access to a hard-to-find percentage of the market.”

The pricing matrix on the web site shows that a listing for a property anywhere in the world may be posted with one photo and 200 words at no charge. Beyond that there are three levels of service ranging from $10,000 to $30,000. At the highest level, which includes everything from the lower levels and then some, one gets a featured listing with 40 online photos with captions and unlimited room to describe the property, plus 300 printed flyers, a marketing property sign installed, building signage, a custom domain name, an email and direct mail postcard campaign, sales comparables, a market and financial valuation analysis, pro forma modeling and aerial photos, among other things.

The listings database is controlled by the listing owners and brokers. In order to ensure timely information, after a broker or owner posts a listing he must periodically update that listing or it will be removed from the system, Watson says. In the coming weeks, Watson says the website will be adding some new concepts, including a “global broker marketplace” where a broker or researcher of any kind could obtain links to news and company research. Watson envisions it as a place where brokers will go to research potential clients or their clients’ potential tenants.

Watson says the business has three revenue streams. In addition to selling the marketing packages, GlobalBroker also generates revenue from site advertising and receives referral fees for users who request insurance and debt quotes. With regard to site advertising, Watson says he is foregoing a complicated pay-per-click method and will have a flat rate such as $100 to have a company’s advertisement show up on the page showing properties for sale in a certain submarket, and more for larger markets and metropolitan areas.

“Just because there are a couple of 800-pound gorillas doesn’t mean there isn’t a new and creative way to meet a market need, and we’re here to fill a piece of that,” Watson says. “We’re looking at this as a very long-term play.”

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