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What do you get when you cross an hotelier with a message about revenue strategies with a technology-focused public relations firm? Try a one minute video email about the benefits of yield management with a two-way Global Distribution System (GDS).

Julie Keyser-Squires, vice president of Atlanta-based Softscribe Inc., calls it a video email snack: a social media product that enables clients to reach key audiences. The videos include a brief personal message from a company executive as well as links to more in-depth material. They can be used by companies to:

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