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ATLANTA-The city’s prestigious Buckhead submarket is making an effort to promote itself as a bargain play in commercial real estate, reports the Atlanta Journal-Constitution. A group called the Buckhead Coalition is running full-page ads in the Wall Street Journal weekend edition promoting empty condominiums and vacant office space as being “historically affordable.”

More than 1,000 new luxury condos and 2 million square feet of newly built office space is available in Buckhead, according to the ad, which also reads: “But hurry, opportunity doesn’t knock twice.” The effort to change Buckhead’s image as the most expensive submarket in Atlanta is considered unusual on a national level.

“This is clearly an attempt to change that. The tougher question is whether it will drive a lot of incremental sales,” says Tim Calkins, a Northwestern University marketing professor. Click here to read more from the Atlanta Journal-Constitution.

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