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NEW YORK CITY—Longtime 1333 Broadway tenant Gerber Childrenswear has renewed in place, keeping its 15,910-square-foot space on the seventh floor for another 10 years. Gerber first moved into the 12-story office building, par of the W&H Proprties portfolio, in 1989.

“1333 Broadway is a much improved property, thanks to the more than $71 million in building upgrades, which has become a W&H signature throughout the office portfolio,” says W&H SVP Fred Posniak in a release. “Gerber now enjoys a completely transformed building, from the lobby to the corridors and restrooms.”

Gerber Childrenswear, which was acquired by Sun Capital Partners last November, was represented by Nicola Heryet and Stephen Bellwood of Colliers ABR. Speaking for W&H were Brian Waterman, Jonathan Fanuzzi and Brandl Frey of Newmark Knight Frank, the building’s managing and leasing agent.

Asking rents at the 350,000-square property are reportedly in the mid $40s per square foot. It’s located across from the flagship Macy’s location in Herald Square.

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