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[IMGCAP(1)]LOS ANGELES-Entrada Partners has been awarded an assignment to provide multifamily asset management services to the real estate division of a $25 billion global private equity firm. Entrada co-founder Reuben Berman tells GlobeSt.com that Entrada, which he and fellow industry veteran Justin Schuman founded early this year, will be helping to oversee a portfolio of approximately 1,900 apartment units in multiple states, with the goal of improving the portfolio’s performance.

[IMGCAP(2)]Berman says that Entrada has worked hard to structure the company to meet and surpass the requirements of highly selective institutional investors. “In this market, investors have increased their focus on fundamental operations,” he says.

Schuman adds that Entrada expects the need for effective multifamily management to increase over the next couple of years, with demand coming from equity investors and lenders who need to boost their assets’ NOI in anticipation of restructuring and/or selling the assets.” Berman and Schuman say that their company, specializing in multifamily asset management and property management, was founded specifically to provide services to institutional clients.

Entrada’s principals have acquired and/or managed 16,292 multifamily units valued at $1.2 billion on behalf of institutional firms throughout their careers. Schuman career includes working for JRK Residential Group, Nazarian Enterprises and Aimco. Berman, before forming Entrada, worked for the Kor Group, AEW Capital Management and Wells Fargo’s Real Estate Group.

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