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This Saturday, on Halloween, Sears is launching a campaign called “Black Friday Now,” with “doorbuster” deals on Christmas trees, work boots, diamond-stud earrings and other select items. The deals will take place every Saturday until Christmas.The retailer is saying that the move is a response to customers wanting deep-discount deals before the traditional Black Friday, which falls on the day after Thanksgiving. But we’re thinking it’s more of a move to combat Sears’ dismal sales results.Either way, the whole thing is weird. Marketing Black Friday sales this early is one thing, but having them on a completely different day is just confusing. Why not “Saturday Specials” or “Saturday Sales” or something that at least recognizes the correct day of the week?This doesn’t really surprise us coming from Sears, though. We’ve seen some pretty strange things come out of this company recently, like its Good News Now media site in partnership with AOL.But maybe there’s a good side to “Black Friday Now?” The actual Black Friday is a totally insane event highlighted by mobs and even the occasional death. Is Sears on to something spacing these deals out or will it end up as a failed experiment?

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