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SAN DIEGO-PGP Valuation is rebranding itself as FirstService PGP Valuation to reflect the company’s integration into the service platform of FirstService Real Estate Advisors (FirstService REA). The move comes as both firms “continue with rapid, strategic expansion while undertaking new service offerings, refining infrastructure, recruiting industry-leading professionals and strengthening their position” among the top global commercial real estate firms, the firms explain in a news release regarding the rebranding.

Kenneth Harrison, president and CEO of FirstService PGP Valuation, says that under the rebranding all of the firm’s national and international clients “will have seamless access” to PGP Valuation services along with the rapidly growing FirstService REA global real estate platform. The platform includes valuation and appraisal expertise along with brokerage, consulting, corporate services, property management and other services.

Founded in 1978, FirstService PGP Valuation has grown to more than 200 employees in 20 US markets. Last year, the firm completed more than 15,000 appraisals and consulting assignments on behalf of some of the nation’s largest institutional, corporate, private and government clients, including serving as the FDIC’s valuation services partner for asset appraisals associated with bank workouts under FDIC management. Harrison will continue to serve as president and CEO of FirstService PGP Valuation from the firm’s headquarters in Carlsbad.

Dylan E. Taylor, president of US operations for FirstService REA, calls the formalizing of the relationship with FirstService PGP Valuation “a critical milestone in the evolution of FirstService REA’s integrated platform.” said Dylan E. Taylor, president of U.S. operations for FirstService REA. FirstService REA and FirstService PGP Valuation are now better positioned to distinguish themselves from “the traditional real estate services landscape,” Taylor says.

FirstService REA and FirstService PGP Valuation are part of FirstService Corp., the international parent of the FirstService family of companies. The firm also provides access to a range of commercial real estate services through brands such as Colliers International, PKF Hospitality and MHPM Project Leaders.

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