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NEW YORK CITY-Advertising agency Mother New York has tripled its existing space, taking the entire 36,246-square-foot building at 595 Eleventh Ave. for its new US headquarters in a 10-year deal. Terms were not disclosed.

In a release, executive director Alex Chudnoff at Cushman & Wakefield says the full-building lease represents “a unique branding opportunity for Mother. Taking possession of an entire building provides Mother with a unique platform to showcase art and creativity.” Separate C&W teams represented Mother and the ownership of 595 Eleventh.

C&W director Haley Klein, who represented the ad agency along with Chudnoff, says in the release that naming rights and other amenities proved “extremely attractive” to Mother. Josh Goldman, a senior director at C&W who represented building owner Erez Itzhaki along with senior director Mark Lauzon, says in the release that 595 Eleventh’s open floor plates and high ceiling heights afford the tenant “the flexibility to accommodate its needs.”

Built for manufacturing use in 1920, 595 Eleventh was most recently used as office and warehouse space. It’s located between 44th and 45th streets on Manhattan’s Far West Side.

Mother New York is currently located in about 10,000 square feet at 44 Bond St. Its client list includes Dell, NBC Universal, Johnson & Johnson, Target, Stella Artois and New Balance. Along with offices in New York City and London, Mother also has facilities in Buenos Aires, where it operates under the name Madre.

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