When Vornado Realty Trust and two other investors bought Toys”R”Us a few years back, many of us thought that the deal was simply a real estate play to get the retailer’s many prime real estate locations. But the chain is another category killer that Walmart hasn’t brought down.This Star Tribune article explains how it’s the last specialty toy chain out there, surviving when KB Toys and other peers couldn’t.Apparently those freaky Zhu Zhu Pets are helping out the chain as well as the leadership of a former Target executive.Can Toys survive in the long term and rule its retail category like a Staples or Best Buy? Or will this chain, and the specialty toy category, eventually succumb to Walmart?

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2023 ALM Global, LLC. All Rights Reserved.