NEW YORK CITY-Commercial real estate tops the list of industries in which US decision makers would like to see sovereign wealth funds invest, yet at the same time those decision makers take a less favorable view of the funds in the current downturn. That’s one of the findings of a global survey conducted by Hill & Knowlton among “elites” in seven markets, and the company’s Jim Cox tells that the wealth funds may need to do some image-polishing.

“US awareness tends to be fairly low, especially as compared to some of the developing countries,” says Cox, VP of Hill & Knowlton’s corporate practice. “So this is a sort of a missed opportunity for people who hold the properties and are looking for buyers.”

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