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SAN FRANCISCO-Multifamily owners and brokers are expecting solid revenue growth in most western markets by 2011, with some core coastal markets experiencing double-digit rent growth, a panel of experts concluded at PCBC’s eighth annual Multifamily Trends event in downtown San Francisco. 

However, owners and operators have been forced to adjust their operations to achieve these projected long-term revenue gains. “From an operational standpoint, we have had to adjust to the marketplace and we worked hard for every dollar we earned. We also worked harder on keeping our existing residents in place,” Ron Granville, CEO of Woodmont Real Estate Services based in Belmont, CA, said during the closing panel at the Moscone Center on Wednesday.

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