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PHOENIX-“The market will not cover the dumb things we have done,” Jack DeBoer, founder of Residence Inn, among others, warned the audience at the 2010 Lodging Conference. As the lunchtime speaker, as well as recipient of the Above and Beyond award at this year’s conference, DeBoer joked about the current crisis and warned of its implications for those in the room.

“Absolutely not,” he explained was his response to the question of a double-dip recession. “We’re not out of the first one yet.” The iconic “father of extended stay” noted that there have been three times within the last century the U.S. has suffered under terrible economic turmoil. 

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