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There’s no denying we’re living in a digital age. These days, people are more likely to communicate via text messages, email and Facebook before they pick up a phone. And while the real estate industry is notoriously behind the ball when it comes to technology, those in the multifamily business are making a pretty good effort to keep up with the times.

Over the past few years, the apartment business has embraced social media. The Internet is now not only being used as a marketing tool, but also as a way to maintain a dialogue with residents and even to conduct property management. Just about every major apartment firm has some sort of a presence online, be it a resident portal through which maintenance requests and rent payments are made, or a full-blown Facebook page and Twitter account.

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