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Branding is a tricky thing. My first cell phone was with AT&T.  As a company, their customer service reps reminded me on a weekly basis how similar AT&T’s logo looked like the Death Star. They once hounded me for money for which they were not owed until they received payment, which they promptly returned citing no record of a bill. I even once received a check for $0.38 from them with no explanation, for what I can only imagine as a single award for my millionth dropped call, sans balloons.

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