Brooks Brothers Thinks Young in Newest Location

NEW YORK CITY-The venerable men’s clothing chain will test-market more youthful styles at 901 Broadway, highlighting this week’s wrap-up of deals.

By Paul Bubny | Updated on April 22, 2011

New York City

Retail Brand Alliance has leased 7,100 square feet of retail space for a new Brooks Brothers store at 901 Broadway that will test-market more youthful apparel products in addition to the venerable clothier’s traditional styles. Cushman & Wakefield’s Joanne Podell, who represented the ownership of the landmarked property, Karass Broadway 901 LLC, says in a release that the new store will have 24 feet of frontage on Broadway and 90 feet on 20th Street. C&W’s Mathew Seigel, who also represented the property’s ownership, says in the release that asking rents for retail space are about $250 per square foot. Frank DiMucci of DiMucci Partners represented Retail Brand Alliance in the 15-year deal. The five-story cast iron building was the site of the original Lord & Taylor department store 141 years ago.

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