NEWARK-In an effort to build upon the momentum caused by the recent signing of Panasonic Corp. to a long-term lease at Two Riverfront Center here, Newark’s Brick City Development Corp. will launch a commercial office development strategy to be released this summer. The strategy will focus on drawing office and industrial tenants to six privately owned, shovel-ready sites in the city’s Central Business District. The locations will be announced in the next three weeks, BCDC CEO Lyneir Richardson tells

“Everything we’re doing is about business attraction,” Richardson says. “We want to use Panasonic as the steam powering our engine.” Panasonic, he notes, joins such global companies as, Prudential Financial, Blue Cross, Anheuser Busch, Standard Chartered Bank of London, The Federal Reserve and Verizon in locating in Newark. “Our approach is to speak directly to site advisors and corporate leaders,” Richardson says. “Our job is to be a matchmaker between site advisors, brokers and the locals. We try to connect, match-make and even structure the incentives.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2023 ALM Global, LLC. All Rights Reserved.