US Hotel Industry Recovery Gains Momentum

ATLANTA-PFK-HR is predicting the demand for US hotel rooms this year will climb 4.9% even as the average daily room rate rises 2.4%.

By Jennifer LeClaire | Updated on July 07, 2011

ATLANTA-The hotel industry recovery is still gaining momentum, though occupancy gains are outpacing room rate gains. So says the June 2011 edition of PKF Hospitality Research’s Hotel Horizons. PFK-HR is predicting the demand for US hotel rooms this year will climb 4.9% even as the average daily room rate rises 2.4%.

“We continue to be impressed by the pace at which travelers have returned to the road after the depths of the Great Recession,” says R. Mark Woodworth, president of PKF-HR. “Given the headwinds created by stagnant employment and continued weakness in the housing sector of the economy, it is somewhat surprising that hotel demand continues to bounce back as quickly as it has.”

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