Quick Pix BucksYesterday Facebook announced that it is acquiring the 15-month-old photo-sharing app Instagram, which bills itself as a “fun and quirky” way to share photos with friends, for $1 billion. The company claims that it now has 30 million registered users. The deal tops off a startling rise for a start-up with barely a dozen employees, is free to users and has no revenue. That’s right, zero dollars. Yesterday, I took a photo and I emailed it… I’m not sure how Instagam makes it a better experience, but what do I know? It is worth noting that as Instagram’s twenty-something-year-old founders are ready to put a billion in the bank, the once venerable photography giant, Eastman Kodak, is mired in the bankruptcy courts. This is all about the new paradigm. Real estate may not be “fun and quirky,” but it is a hugely fertile ground for digital opportunities as digital marketing is rapidly becoming the preferred medium.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.