Quick Pix BucksYesterday Facebook announced that it is acquiring the 15-month-old photo-sharing app Instagram, which bills itself as a “fun and quirky” way to share photos with friends, for $1 billion. The company claims that it now has 30 million registered users. The deal tops off a startling rise for a start-up with barely a dozen employees, is free to users and has no revenue. That’s right, zero dollars. Yesterday, I took a photo and I emailed it… I’m not sure how Instagam makes it a better experience, but what do I know? It is worth noting that as Instagram’s twenty-something-year-old founders are ready to put a billion in the bank, the once venerable photography giant, Eastman Kodak, is mired in the bankruptcy courts. This is all about the new paradigm. Real estate may not be “fun and quirky,” but it is a hugely fertile ground for digital opportunities as digital marketing is rapidly becoming the preferred medium.

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