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Leading up to the ICSC Western Division Conference Sept 19-21 in San Diego, we are talking to attendees of the show, what they expect to gain from the experience and what they have going on in their respective disciplines. Today we highlight the Town of Apple Valley (booth 538) in San Bernardino County. We spoke with Orlando Acevedo, the town’s economic development manager, and he filled us in on his locale’s retail real estate happenings.

“Apple Valley has been attending ICSC Western Region conference for 15 years and exhibiting for 10 years. The leads we generated and the relationships we built have generated more than 3.5 million square feet of retail development since 2005, attracting leading development companies including Lewis Retail and Mal Riley and Associates (Mal was a former ICSC board member). As we do every year, we have scheduled appointments with targeted development companies and tenants to broadly introduce Apple Valley; and, more specifically, to share broker contact information for active sites and help to facilitate transmittal of applicable demographic data, maps, reports, etc.

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