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SAN DIEGO-Rather than worrying about the size of the retail parcel or the land around it, commercial real estate executives must pay attention to the merchants they have in place and learn those merchants’ business in order to be successful, say panelists at the recent ICSC Western Division Conference here. The panel, which included Joseph C. Hoesley, vice chairman of US Bank; Daniel Hurwitz, president & CEO of DDR Corp.; Alex Lelli, SVP, growth and development for ULTA Salon; Scott Nelson, SVP, real estate for Target Corp.; Christopher Niehaus, managing director of GreenOak Real Estate Advisors LP; and Charles Stilley, president of development for LOOK Cinemas, was led by Patrick Donahue, chairman and CEO of Donahue Schriber.

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