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(Save the date: RealShare Apartments comes to the Westin Bonaventure, Los Angeles, October 24.)

LOS ANGELES-With roughly 55 million Latinos in the US, amounting to roughly 15% of the total population, many owners of retail property are jumping on the bandwagon of leasing to Hispanic retailers. This is a smart move, but knowing the customs, values and buying preferences of different Latino cultures and age groups within those cultures is essential to success among this demographic, says Arturo Sneider, CEO of locally based Primestor Development.

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