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HOUSTON-Hotel industry professionals and tourists alike are used to the litany of segments: upper-upscale, select service, upscale and so on. These terms are comfortable. Trusted. And they certainly require little explanation. However, John Keeling executive vice president at Valencia Hotel Group (with whom GlobeSt.com caught up at the recent Lodging Conference) thinks it’s possible to blur the thus-far regimented lines a little and maintain a wide consumer appeal – while also presenting something a little different.

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