X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Marketing is a changing science in today's increasingly global and digital business climate. Companies no longer rely solely on the traditional forms of marketing when establishing the corporate brand. Today messages are communicated quickly and visually, which has led to an increase of corporate branding via commercial real estate. While this isn't anything groundbreaking for New York or San Francisco, two cities that are covered from street corner to street corner with corporate logos, it is quickly becoming a predomint game changer to real estate negotiations in the Midwest, where consolidations are on the rise. Many national corporations that have bought local companies are looking to signage as a way to announce an increased commitment to the area. This is especially prevalent among banks and financial institutions that are looking to consistently brand their image across the United States.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.