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Marketing is a changing science in today's increasingly global and digital business climate. Companies no longer rely solely on the traditional forms of marketing when establishing the corporate brand. Today messages are communicated quickly and visually, which has led to an increase of corporate branding via commercial real estate. While this isn't anything groundbreaking for New York or San Francisco, two cities that are covered from street corner to street corner with corporate logos, it is quickly becoming a predomint game changer to real estate negotiations in the Midwest, where consolidations are on the rise. Many national corporations that have bought local companies are looking to signage as a way to announce an increased commitment to the area. This is especially prevalent among banks and financial institutions that are looking to consistently brand their image across the United States.

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