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LADERA RANCH, CA-“Individuals are becoming more accustomed to not only accessing information, but doing transactions online,” H. Michael Schwartz, president of Strategic Capital Holdings LLC and CEO of Strategic Storage Trust Inc., tells GlobeSt.com. As GlobeSt.com reported earlier this week, SCH and StorageBattles.com have entered into a partnership to offer online storage-unit auctions, a “secure and friendly’ technique designed to better serve bidders and increase revenue and productivity for the SCH’s SmartStop Self Storage portfolio.

The comfort level most people have found with doing online transactions “starts to make them feel comfortable doing the same thing in areas where they were done differently,” says Schwartz. He adds that the explosive popularity of TV shows like “Storage Wars” and “Storage Hunters” has also paved the way for online self-storage auctions, plus in-person auctions “can be a little disrupting.”

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